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Your new go-to guide.
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Your new go-to guide.
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Is all fair in love and email?
We’ve all been there. The happenstance meet cute, thinking there is a true connection, that all feelings are mutual and then… disappointment. You lost a lead and you don’t know why. What went wrong???
Don’t lose sleep or bore your coworkers by overthinking it. Just be prepared next time with these 10 simple rules and you’ll find the perfect match.
What Not To Do
An email crystal ball, if you will
Did you know that even if an email lands in the spam folder, it’ll show as “delivered” in your campaign stats? So rude, right? Delivering to the inbox is more than just achieving that high delivery rate.
Before you send a campaign, you should be able to answer YES to both of these questions:
Will this campaign reach the inboxes of our subscribers rather than land in spam?
Will it look and function the way it should when it gets there?
If you're unsure, that’s ok! We’re here to help.
Send Confidently
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2024 Email Trends
Break up with those old addresses
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