Shiny, new NFTD episode.  ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏͏  ͏͏  ͏͏  ͏͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ Shiny, new NFTD episode. | View in your browser   Get rid of blank spaces, baby Personalized emails are awesome, but we use scripting to save time, right? Here’s the deal. When the email is sent, the personalized output replaces the scripting and blank lines of code get left behind. Megan and her latest guest, Richard Perry Thomas, explain how those extra blank lines or “white space” cause code bloat that may lead to Gmail clipping. See What We Mean Let’s get creative, yeah, yeah, yeah Hello hello, Julia here, Sinch Email’s Senior Email Marketing Manager. I get to write a lot of emails about email practices as part of my job, and one of my favorite elements is the CTA. Think of your beautifully crafted email copy, your reader gets to the bottom (yay!), and is asked to “Read More”? Sounds exhausting. It’s time to get creative. Why blend in when your CTA’s were made to stand out? Bring The Action The Blog and Beyond Make Mother’s Day extra special Sure, everyone wants the promo code, but we’ve got 5 best practices to help you wrap your email campaign with a nice little bow. Our gift to you That pesky Gmail Promotions tab Ok so your email landing in the Gmail promotions tab. But is it really that bad? Let’s Find Out Is this the beginning of a new era? OMG – there is light at the end of the coding for Outlook tunnel. We’ve got everything you should expect. Email devs, rejoice! © 2023 Email on Acid by Sinch | 112 E. Pecan Street - San Antonio, TX 78205, USA | Visit our Blog If you do not wish to receive further communication like this, unsubscribe here. Hey, listen! Gmail doesn't let us control dark mode. If you're having trouble with this email, tap on the three dots in the upper right corner and choose "View in light theme" for a better reading experience!