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We asked 1,300 email senders…
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Special report: Email in an evolving economy
It may be time to be like Ross Geller and PIVOT your marketing strategy for 2023. The year ahead is likely to bring a recession, which means slower business for everyone including email marketers.
But we feel like there’s been enough uncertainty lately, don’t you? To hopefully alleviate some of it, we surveyed more than 1,300 email senders from around the world and across industries to get their perspective on how they plan to prepare for 2023. Our new report contains their responses as well as:
Economic factors that are most likely to affect business results
Opinions on the top communication channels for ROI in a recession
Insights on 2023 marketing budgets and strategies
Senders’ marketing and communication priorities
Email marketing practices senders say provide the biggest impact
Opportunities for success during an economic downturn
The changes start coming and they don’t stop coming, but we will hit the ground running.
PIVOT. PIVOT. PIVOT.
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